Privacy Policy
Last updated: March 29, 2026
The short version
We collect what we need to run the service -- your account info, project data, and usage data. AI conversations are sent to Anthropic or OpenAI for processing, but we do not use your data to train AI models. Your API keys are encrypted. We use cookies only for essential functionality. You can export or delete your data at any time. We do not sell your personal information to anyone.
1. Information We Collect
Plain English
We collect the info you give us when you sign up, the project data you create, and basic usage data so we can keep things running.
Account Information
When you create an account, we collect your first name, last name, email address, and optionally your phone number. If you sign up through an organization, we also collect your organization name and role.
Project and Content Data
We store the content you create within Mova, including:
- Projects, tasks, comments, and file attachments
- AI conversations and chat history
- Workflow configurations and automations
- Notification preferences and settings
API Keys (BYOK)
If you provide your own API keys for Anthropic or OpenAI, we store them in encrypted form. We only use these keys to process your requests and never share them with any third party.
Usage Data
We automatically collect:
- Feature usage patterns (which features you use and how often)
- AI token consumption per conversation
- Login timestamps and IP addresses
- Device type and browser information
- Error logs and performance data
Billing Information
Payment processing is handled by Stripe. We do not store your full credit card number. Stripe provides us with a partial card number (last four digits), expiration date, and billing address for record-keeping purposes. See Stripe's Privacy Policy for details on how they handle payment data.
2. How We Use Your Information
We use your information for the following purposes:
- Providing the Service: Operating the platform, processing AI requests, delivering notifications, managing your projects and tasks
- Billing: Processing payments, tracking credit usage, issuing receipts
- Communication: Sending service-related notices, responding to support requests, delivering notifications you have configured
- Improvement: Analyzing aggregated usage patterns to improve features, fix bugs, and develop new capabilities
- Security: Detecting and preventing fraud, abuse, and unauthorized access
- Legal compliance: Meeting our legal obligations and responding to lawful requests
We do not sell your personal information. We do not use your project data, conversations, or content for advertising purposes.
3. AI Data Processing
Plain English
When you use AI features, your messages are sent to Anthropic or OpenAI to generate responses. We do not train AI models on your data. The AI providers have their own data policies.
When you use AI features in Mova:
- Your conversation messages and relevant project context are sent to the configured AI provider (Anthropic Claude or OpenAI) for processing.
- Mova does not train AI models on your data. We use the AI APIs strictly to generate responses for your requests.
- AI providers process your data according to their own privacy policies and data processing agreements:
- When using Mova-provided API access (not BYOK), API calls are made through Mova's accounts with these providers, and standard API data-handling terms apply (which generally do not include training on API inputs).
- We store AI conversation history on our servers so you can review past interactions. You can delete conversation history at any time.
4. Data Storage and Security
We take the security of your data seriously and implement the following measures:
- Encryption in transit: All connections use HTTPS/TLS encryption.
- Encryption at rest: Databases are encrypted. API keys (BYOK and integration keys) are encrypted using Laravel's application-level encryption before storage.
- Password security: Passwords are hashed using bcrypt. We never store plain-text passwords.
- Access controls: Multi-tenant data isolation ensures each organization's data is accessible only to its authorized members.
- Infrastructure: Our servers are hosted with reputable cloud infrastructure providers with industry-standard security certifications.
While we implement commercially reasonable security measures, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security of your data.
5. Third-Party Services
We share data with the following third-party services as necessary to operate the platform:
Anthropic & OpenAI
AI conversation processing. Receives message content and project context sent during AI interactions.
Stripe
Payment processing. Receives billing information and transaction data.
SendGrid
Email delivery. Receives email addresses and notification content.
Twilio
SMS and WhatsApp delivery (when configured). Receives phone numbers and message content.
Slack
Team notifications (when connected). Receives notification content you have configured to send.
HighLevel
CRM integration (when connected). Receives contact and project data as configured by you.
Each third-party service processes data according to its own privacy policy and terms of service. We encourage you to review their policies. We only share the minimum data necessary for each integration to function.
6. Data Retention
- Active accounts: Your data is retained for as long as your account remains active.
- Deleted accounts: When you delete your account, your data is retained for 30 days (to allow recovery if the deletion was accidental) and then permanently purged from our primary systems.
- Backups: Data may persist in encrypted backup systems for up to 90 days after deletion, after which it is purged through normal backup rotation.
- Billing records: Transaction records and invoices may be retained longer as required by applicable tax and financial regulations.
- Anonymized data: Aggregated, anonymized usage statistics (which cannot identify you) may be retained indefinitely.
7. Cookies and Tracking
We use cookies and similar technologies minimally and only for essential functionality:
- Session cookies: Required to keep you logged in and maintain your session state. These are deleted when you close your browser or your session expires.
- Security cookies: Used for CSRF protection and fraud prevention.
- Preference cookies: Used to remember your settings (such as theme preference or notification settings).
We do not use third-party advertising cookies, social media tracking pixels, or cross-site analytics trackers. We do not participate in ad networks or sell tracking data.
8. Children's Privacy
Mova is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@usemova.app.
9. International Data Transfers
Mova is operated from the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
By using the Service, you acknowledge that your data may be transferred to countries that may have different data protection laws than your country of residence. We take steps to ensure that your data receives an adequate level of protection in the jurisdictions in which we process it.
For users in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data transfer restrictions, we rely on standard contractual clauses and other lawful transfer mechanisms where applicable.
10. Your Rights
Plain English
You can see your data, download it, fix it, or delete it. Just ask.
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Export: Download your project data, tasks, and content in a portable format.
- Correction: Request correction of inaccurate personal data.
- Deletion: Request deletion of your account and associated data.
- Restriction: Request that we limit the processing of your data in certain circumstances.
- Objection: Object to our processing of your data for certain purposes.
- Portability: Request your data in a structured, commonly used, machine-readable format.
To exercise any of these rights, contact us at support@usemova.app. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.
If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.
11. BYOK Privacy Practices
Plain English
When you use your own API key, calls go through your key directly. We do not snoop on the content beyond what is needed to show you the response.
When you use the Bring Your Own Key (BYOK) feature:
- API calls are made using your key, and usage is billed directly to your account with the AI provider.
- Mova does not independently monitor or log the content of BYOK API calls beyond what is necessary to display responses to you in the interface and maintain conversation history.
- Your API key is encrypted at rest using application-level encryption and is never exposed in logs, error messages, or to other users.
- We do not transmit your API key to any party other than the intended AI provider (Anthropic or OpenAI).
- Your API key is permanently deleted when you remove it from your settings or when your account is deleted.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you via email or through an in-app notification at least 30 days before the changes take effect. We will also update the "Last updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: support@usemova.app
Web: usemova.app/contact
For data protection inquiries or to exercise your privacy rights, please email support@usemova.app with the subject line "Privacy Request."